Gathering info about what you do, what your goals are, and what you like and dislike about websites you visit.
Based on this we find pre-built WordPress themes that you can navigate and really get a feel for what your new site could look like.
Of course, the theme is just a starting point, once a theme is decided on everything is edited to become a site that you love.
After a lot of editing and customizations, the original theme is a thing of the past. Your new custom website is launched!